Gary Elsner Associates

Education, Certifications & Awards

Areas of Expertise

Keywords: Commerical Photography, photography, copyright Infringement.

Categories: Photography & Copyright & Valuations

Bio

PROFESSIONAL EXPERIENCE

Gary Elsner Associates, Inc. 1998 ? ongoing



Consultant:

 Established sales development and customer retention training programs for agencies and photographers.

 Consulting and expert witness services to attorneys.

 Alternate dispute resolution for commercial photographers dealing with copyright infringement and lost photography issues.



Peter Arnold, Inc. New York, NY 2003 ? Present



General Manager/Consultant:

 Development of sales and marketing strategies.

 Negotiate preferred vendor distribution business relationships.



SuperStock, Inc. 1999 - 2001



Consultant, President and CEO:

 Re-engineered company operations.

 Established company objectives, job descriptions and operating standards.

 Reduced operating costs by more-than 30%.

 Supervised the creation of an e-commerce website.





FPG International LLC, New York, New York 1979 ? 1998



Vice President, Sales & Marketing, 1988-1998

 Senior Executive of FPG?s Marketing Team.

 Development of marketing strategies and sales products.

 Increased sales 235% by building new account groups and expanding business with the existing client base.

 Supervised a staff of sixty-five sales executives and associates.

 Significant experience with sales budgeting process.

 Created ongoing sales incentive and training programs.

 Established a copyright infringement department that negotiated settlements totaling more than $2 million.

 Automated sales operations, sales increased 29% the following year.



General Manager, 1979 ? 1988

 Increased sales 150% by establishing an outbound telemarketing department.

 Created the agency?s first product catalog.

 Increased international sales 500 % by implementing an international catalog franchise program.



Alpha Photo Associates, Inc. New York, New York 1968 - 1979

Sales Manager, 1973 ? 1979

 Increased sales 130%.



Account Executive, 1968 - 1973

 Negotiated license agreements for the company?s key accounts.



EDUCATION



December 1997 - Marketing Management Program, Columbia University Graduate School of Business



Hunter College ? New York, NY



PROFESSIONAL ORGANIZATIONS



American Management Association American Marketing Association

American Society of Picture Professionals Picture Archive Council of America