Bio
My Experience and Qualifications
For over 30 years, I have been a marketing, advertising and media professional, active in consulting, in corporate live and teaching graduates.
I have worked within an advertising agency (svp, vp, account supervisor, senior account executive and account executive), and as a client (vp marketing and communications, vp marketing, director of marketing, marketing officer), with several advertising agencies, media buying services, design companies and other marketing firms reporting to me.
I have been a member of the Advertising Club of Los Angeles since 1975. An active board of director since 1983. The club's largest membership groups are media, clients, production, creative and advertising agency executives.
For over 29 years, I have taught graduate and undergraduate students marketing, advertising, promotion, communications, global marketing, business strategies, and media at the University of Southern California, California State University, Northridge, Pepperdine University, and Loyola Marymount University. These classes were in the Schools of Business, Journalism and/or Annenberg School For Communication.
I have taught in the graduate and undergraduate programs at the University of Southern California (Annenberg School For Communication and Marshall School of Business). The classes were:
COMM 541 Integrated Media and Communication Strategies,
COMM 542 Business Strategies for Entertainment and Communication Companies, JOUR 340 Introduction to Advertising,
BUSM 528 Marketing Management
COMM 542 Business Strategies,
COMM 599 Global Communications
Also in 2002, I have taught in the undergraduate program at California State University, Northridge. The class was MKT (Marketing) 440 Integrated Marketing Communications. And in 2004, I taught in the Graduate program at the Pepperdine University. The class is MBAM 619 Business Strategy Implementation.
Marketing, Advertising, Communications, Collateral, Promotion and Media
Dynamic career combining proven leadership in cross-functional operations in marketing, sales, product development, PR and communications.
Expertise in creating award-winning media, marketing, sales, and collateral programs.
Introduced campaigns that translated strategic marketing plans into tactical sales actions, driving revenue growth, expanding market penetration, achieving dominant market share, and exploiting the presence of brand equity.
Recognized strengths in establishing and maintaining executive-level client and strategic partner relationships. Strong conceptual / analytical skills, ability to identify new market segments.
Participative leader with excellent skills in teambuilding, motivation, quality performance and productivity improvement.
MBA in Marketing.
Active Board member of the Advertising Club of Los Angeles since 1983, and The Advertising Industry Emergency Fund (AIEF).
Strategic Areas
Marketing (Strategic & Tactical Planning)
Media Planning and Buying
Advertising Agency Alliance
Branding
Collateral Materials
Communication & Media
Direct Market Analysis / Identification
Entertainment
Events & Trade Shows
Fundraising
Integrated Marketing Communications (IMC)
Intellectual Property
Marketing Communications
Marketing & Business Development
Multimedia Promotions
Non-Profits / Public Service
Products & Services
Public Relations (PR)
Retail
Strategic Partnerships & Alliances
Vision and Results
- Increased customer base by 40% through marketing partnerships.
- Vision and strategy for expansion of existing products and launch of new products through creative marketing programs.
- Identified and analyzed competitive changes in the marketplace, defining product strategy and developing marketing requirements.
- Drove product development from idea concept to launch, working with cross-functional teams and managing overall project plan.
- Built strategic relationships with corporate team, customers, advertising firms, and other alliances for winning results.
- Earned a reputation for top-notch design of marketing and media promotions.
Selected List of Companies and Public Service Organizations: DIRECTV, GE Capital, Vons Grocery, The Music Center of Los Angeles, Bell Atlantic / Verizon, SBC, Showtime, HBO, Disney, Alliance Environmental, Sheraton Hotels and Resorts, SPNB, Bank of America, Beverly Hills Savings, RKO, NME, BMI, Applause, Advertising Club of Los Angeles, Los Angeles Fire Department, California Special Olympics, and University of Southern California
PROFESSIONAL EXPERIENCE
MARKETING CONSULTANT / LMC Marketing, Los Angeles, CA CA 2001 to Present
1994 to 1997
Independent Marketing Consultant
Provide expertise in campaign strategy, new business development, rollouts, advertising, collateral programs, market penetration, and effectively identifying marketing opportunities for local and national business organizations.
Selected clients: GE Capital-ResCom (subsidiary of GE), Getty Museum, USC Annenberg School for Communication, Cedars-Sinai, Brown, Williams and Sorensen, and the Herald Tribune.
Concurrently teaching in the graduate and undergraduate programs at University of Southern California and Pepperdine University.
Classes:
- Strategic Marketing
- Business Strategy Implementation
- Global Marketing and Communication
- Business Strategies for Entertainment and Communication Companies
- Integrated Marketing, Media & Communications
- Intro to Advertising.
MARKETING DIRECTOR, Special Markets and Strategic Partnerships
DIRECTV, El Segundo, CA 1997 to 2001
Entertainment / Communications Company
Vice President, Marketing & Communications 1988 to 1994
The Music Center of Los Angeles/ Performing Arts Center of Los Angeles
Dorothy Chandler Pavilion, Mark Taper Forum, Ahmanson Theatre and Education Division
VICE PRESIDENT / MANAGEMENT SUPERVISOR 1987 to 1988
VICE PRESIDENT / ACCOUNT SUPERVISOR, ACCOUNT SUPERVISOR, A. E. 1981 to 1983
Grey Advertising / Grey Entertainment & Media, Los Angeles, CA
Nationally recognized advertising agency
Professional Teaching Experience
MBA SENIOR INSTRUCTOR / DISTINGUISHED PROFESSOR / Marketing / Advertising / Promotion 1975 to Present
University of Southern California (includes Annenberg School for Communication, Marshall School of Business), California State University, Northridge, Pepperdine University, Loyola Marymount University (Undergraduate and graduate programs)
Education
Master of Business Administration / Marketing, University of Southern California, Los Angeles
Bachelor of Science, Business Administration / Marketing, University of Southern California, L. A.
Ongoing Professional Development
- USC Advanced Management Program
- USC Modern Marketing Program
- Town Hall Executive Series, "Leaders Talking to Leaders"
Awards and Honors
- Distinguished Professor (1999) California State University, Northridge
- Outstanding Citizen Award (1993), Los Angeles City Council
- Joseph Roos Community Service Award (1993), Public Relations Society of
America
- Extraordinary Citizen Service Award (1993), Wilshire Chamber of Commerce
- Awards for Best Community Program (1991 & 1992), Publicity Club
- Award from California League of Cities (1991
- Belding Award (1990), Advertising Club of Los Angeles
- PRSA Award (1990), The Music Center / Performing Arts Center of L.A
Professional Affiliations
- Board of Directors - Advertising Club of Los Angeles (1983 to Present)
- Board of Directors - Advertising Industry Emergency Fund, ('03 to
Present)
- Club of Los Angeles (1983 to Present)
- Chairman, Advertising Club of Los Angeles, Summer Internship Program
(1983 to Present)
- Media Captain, Partnership for a Drug Free America
- Advisory Board of Directors, California Special Olympics
- Member, Los Angeles Convention and Visitors Bureau
- Anti-Fireworks Program, Los Angeles Fire Department
- Member, Los Angeles Town Hall
- Board of Directors, Westwood Hills Homeowners Association
Availability
I am interested and I am available to assist you
Compensation
My fees are charged at $295 per hour for expert witness services rendered, plus expenses.
Expert Witness, including Trial Declarations, Testimony by Trial or Deposition Past Four Years
Blumcraft of Pittsburgh, L.P., Plaintiff v. C.R. Lawrence, Inc a/k/a CRL
United States District Court For the Central District of California
Worked with Bruce Gridley, State Bar #57166
Burke Williams & Sorensen, LLP
611 West Sixth Street, Suite 2500
LA, CA 90017
Worked with James C. McConnon, Esq.
Alex Sluzas, Esq.
Attorneys for Plaintiff
Paul & Paul Two Thousand Market Street, Philadelphia, PN 19103
December, 2002 - June, 2003
Type: Report of Declaration and Trial Declaration
Settled in client's favor in July 2003.
Federal Trade Commission, Plantiff v. Steven Patrick Garvey, Mark Levine,
Modern Interactive Technology, Inc.
Worked with Attorneys, Harry I. Saferstein State Bar #49750
and Nada I. Shamonki, representing Modern Interactive Technology, Inc.
Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo, P.C.
1620 26th Street, Suite 2068N
Santa Monica, CA 90404
June-August, 2001
Type: Research and consultation; case was dismissed
Medicus Formulas, Inc., Plantiff v. Thane International, Inc.
Worked with Attorneys, Robert F. Helfing (SB# 904180 and Jonathan Pink (SB# 179685), representing Thane International Inc. in the Superior Court of Los Angeles.
Sedgwick, Detert, Moran & Arnold LLP
801 South Figueroa Street, 18th Floor
Los Angeles, CA 90017
Deposition taken June 13, 2003
Case was settled. Client was delighted with results.
Hulme v. Giustino, et al
Worked with Attorneys, John Hourihan and Cheryl Seitz
Declared Expert in November, 2003
Valerian, Patterson, Field, & Stratman
Employees of the Claims Litigation Dept., Farmers Insurance Exchange and Affiliates
1320 Harbor Bay Parkway
Suite 200
Alameda, CA 94502-0612
U-Haul of California, Inc. v. City of Santa Clarita
Worked with Attorneys Joseph P. Buchman and Bruce Gridley, State Bar
#57166
Declared Expert in October 2003
Burke Williams & Sorensen, LLP
611 West Sixth Street, Suite 2500
LA, CA 90017
Imagination Theaters, Inc. vs. Greater Salt Lake Business District
District Court of the Fourth Judicial District In And For Utah County,
State of Utah
Worked with Attorneys Paul H. Van Dyke, State Bar #3317
and Lynn S. Davies, State Bar #0824
Declare Expert in December, 2003
Elggren & Van Dyke (Paul H. Van Dyke)
7390 South Creek Road #201
P.O. Box 900790
Sandy, Utah 84090-0790
Richards, Brandt, Miller & Nelson (Lynn S. Davies)
Key Bank Tower, 7th Floor
50 South Main Street
P.O. Box 2465
Salt Lake City, Utah 84110-2465
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